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Google's Non-Starter OfficeDATE: 28-AUG-2006  Opinion: Google Apps for Your Domain is not a Microsoft challenger. Deal with it.
The headlines read: "Google releasing an office suite"; "Updated: Google takes aim at Microsoft with apps bundle"; and "Google expands into business software market." Oh, please. Google Apps for Your Domain is none of the above. Beneath all the hype, beneath an incredibly awkward name, there's just a set of long-existing, perpetually beta, Internet programs. These familiar faces are: Gmail; Google Calendar; Google Talk; and Google Page Creator. This is not the long-rumored Google Office. This is not, in any way, sense or form, a Microsoft Office competitor. And, most of all this is not a heating up of the Google-Microsoft cold war. It's simply Google playing tit for tat with Microsoft. The Evil Empire announced a beta of WLE (Windows Live Essentials) in mid-August. Google announces GAYD (Google Apps for Your Domain) during the last week of August.While it's nice to see someone playing Microsoft's classic winning game of announcing non-product news to slow down the competition, GAYD also has the same problem as Microsoft's tried-and-true tactic: There's really nothing new here.Listen, I like Gmail, but I'm not crazy about it, and that sums up the feelings of a lot of people I know in business. And, as for using it for a SMB (small to midsize business) or nonprofit e-mail front-end, I don't think so. The interface may be innovative, but I know too many users who find it annoying. In addition, several CIOs have told me in the two years that Gmail has been around that they're none to crazy about corporate e-mail sitting out there in Google's hands. No, if you want a new, better e-mail interface for business, try Evolution on Linux or Thunderbird on Windows.  I find Google Calendar much more interesting, myself. I could see micro-businesses, fewer than 10 employees using it, but after that... well, again, I want the data under, if not my control, then at least the control of my outsourcing company.Google Talk? It's a fine IM (instant messaging) client, but, in the businesses I follow, AIM (AOL Instant Messaging) is still the gold-standard of IM. I appreciate Google Talk's support for IM open standards, but if a business can't use it to talk to its customers or partners... well how much good is it?Finally, there's the Google Page Creator. This is a simple to use, online Web design program for simple, static Web pages. If I want my workers creating Web pages on my Web site, I'll get a simple to use, open-source CMS (content management system) like WordPress. If I want something fancier, it's Drupal for me. It's not that these are bad programs. They're not. They're useful. Calendar, in particular, works well and is great when you have workers scattered across the country. But come on, Google. Packaging these programs together doesn't really do anything new for users. And, trying to convince businesses that you've got something special for them this time is misleading.Come the day that you put together a package with Writely and Google Spreadsheets, and then you'll have some real news for the SMB and nonprofit markers.  Click here to read more about Google Spreadsheets.The enterprise? Come on, let's get real. No one's online software offerings are enterprise worthy, and Google's are no different. If you really want a Microsoft Office replacement, don't look to Google to hand it to you someday. Instead, look at StarOffice or OpenOffice on Aug. 28. Open-source, not Google, has the answers you need if you're tired of paying the Microsoft Office update tax. Ziff Davis Internet's Linux and Open-Source Linux Editor Steven J. Vaughan-Nichols has been working and writing about technology and business since the late '80s and thinks he may just have learned something about them along the way.Check out eWEEK.com's Enterprise Applications Center for the latest news, reviews and analysis about productivity and business solutions.
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